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Low
prices through direct online sales is the mantra of a new online company focused
on industrial Ethernet products. Taking a page
from successful Internet marketing companies, Ethernet Direct is a new company
formed to sell Ethernet networking products, such as managed and unmanaged
switches, directly to users via a Web site. Corporate headquarters are in
Taiwan, where products are manufactured, and the company is led by individuals
with network sales and marketing experience in the United States.
In an approach
similar to that of Cumming, Ga.-based AutomationDirect whose successful
marketing campaign compares its low prices to those of competitors,
Ethernet Direct also touts its low prices”made possible by selling directly to
the user, thus removing distributor mark ups.
The company's
Web purchasing pages feature online quoting, credit card ordering and online
purchase orders. An online chat feature allows customers to get quick answers to
technical or ordering questions.
Ethernet Direct
products are billed as industrial-grade equipment at commercial-grade prices, so
that customers don't need to compromise specifications for
price.
Ethernet Direct
www.ethernetdirect.com
